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Writer's pictureMech Surge

Myntra Recruitment 2020 | Freshers | Associate Digital Marketing | MBA/Graduate

JOB PROFILE :

Associate Digital Marketing

EDUCATIONAL QUALIFICATION :

MBA/ Graduate

EXPERIENCE :- 6+months

WORK LOCATION : Bangalore

ROLES AND RESPONSIBILITIES :

Role:

  • Looking for data driven marketing person with hands on expertise on Google DV 360 & Facebook platforms

  • Will be the one responsible for the setting up campaigns, optimizing and reporting

  • Will be responsible for planning channel level campaigns and aligning planning process with key stake holders

  • Will be responsible for day today campaign ops

Responsibilities:

  • Plan , set up & run reach & freq / upper funnel campaigns on Google DV 360 & Facebook

  • Create / Manage day on day channel level reports and campaign metrics

  • Responsible for event planning and execution

  • Responsible for aligning with Google and Facebook partners on campaigns & incorporate best practises

  • Responsible for delivering on key metrics around sessions , organic install , New users

  • Responsible for working with perf team to create a 360 view from funnel perspective

  • Responsible for customer’s cohort level plan & campaigns and ensuring required repeat rate from existing customers from video based campaigns

  • Responsible for campaign analytics

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